With the county’s incredible job growth-rate, ranked third in the nation, the Greater Fort Bend County Economic Development Council (FBEDC) introduced a new marketing strategy in hopes of continued growth by expanding, or branching, existing businesses from Houston into surrounding areas such as Sugar Land and Rosenberg.

Rosenberg, with a growth of 33 percent in the last six years, invested $25,000 into the marketing strategy and has already reserved the same amount to contribute in 2010.

September 28, 2009 premiered local commercials to the Houston community promoting growth and benefits of further developing Fort Bend. The campaign’s slogan, “You can’t hold down the fort,” shows unyielding optimism and encouragement for the continuing growth.

One commercial focuses primarily on Rosenberg’s growth, illustrating the true potential for the strategy’s success. Other advertising includes online banners, radio commercials, Twitter and Facebook ads, and a billboard.